Project Media (Now
Closed)
Requirement : Price : $10,000,000
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Deal Synopsis
In 1864, an emerging media group started the new multifaceted newspaper, titled ‘Project Media’ in India. Since the future of media usage is strongly dependent on the development of society and markets, the project analyzed those conditional and environmental questions before researching the changing media consumption behavior. The identification of long-term social and market trends was based on solid research of facts and developments in the saturated newspaper markets of India and hence, leaded Project Media to trend as a multilingual newspaper in various cities.
The group, in 2006, decided to launch the first magazine that provided an insight of lifestyle and fashion in a changing world of multiple media. To emerge as a leading face, Media businesses have to constantly adapt to remain aligned with their mutating social environment. Project Media confounded sceptic by trail-blazing turnarounds.
Deal Highlights
In order to create value for the stakeholders, companies usually focus investments on improving products which fulfill customers’ needs and whose profit margins are most attractive.
Investment highlights
The demand for digital expansion is expected to grow the market share due to a number of underlying social, demographic and economical factors
Print and digital licenses and infrastructure already stabilized
Sales, marketing and distribution functions already sustained
Perfect vehicle to scale up digital media assets.
