Y & R

We create living brands that are present and participatory. Interesting and interested. Engaged and responsive. Defining culture that drives capital for our clients.   BAV Group Y&R's BAV Group is a global strategic consultancy with expertise in customer insights as well as corporate, brand and marketing strategies. Using BrandAsset® Valuator, a proprietary brand management tool and global database of consumer perceptions of brands, BAV® informs strategic and creative development for clients that drive brand consideration, usage, sales and ultimately, shareholder value.   Our Practices INSPIRE CHANGE Social purpose strategy and partnerships for non-profits and brands TECHNOLOGY & BUSINESS Integrated b-to-b and b-to-c communications solutions for complex technical products and services HEALTHCARE Full-service expertise across pharmaceutical and healthcare sectors   Explore If data gives the facts, eXploring helps construct the story. eXploring is our proprietary approach to insights through cultural immersion. It takes research from behind the focus group mirror and out into the world to find the simple human truths that connect brands and people.   Global Boutique Y&R operates as a Global Boutique, connecting deep insights from local business needs and consumers with strategies and objectives that transcend borders. United by a global infrastructure and common tools and technology, our clients have access to people and resources from across our worldwide network of 189 offices in 93 countries.   Sparkplug Innovation is deeply ingrained in Y&R’s culture. To deliver better brand stories, we are always in pursuit of partners who can elevate brand storytelling and experiences. Y&R’s global innovation incubator offers office space, resources and relationships to interesting companies and idea generators with zero equity fees.